About Us

For nearly four decades, we have been dedicated to the Health and Wellness Industry in Australia as distributors, teachers, manufacturers, and retailers. Our passion for natural, organic, and whole foods has driven us to introduce and promote some of the most beneficial health products in the country.

Our journey began with the introduction of Swedish Bitters to Western Australia, in 1986, Queensland, and New South Wales in 1987. Two years later, in 1989, we brought Celtic Sea Salt to Australia, revolutionizing how people approached mineral-rich, unprocessed salt.

Since 1989, we have also revived the lost art of sourdough bread baking, teaching classes along the East Coast of Australia using the macrobiotic technique perfected by Dr. Jacques de Langre, the pioneer behind Celtic Sea Salt. This traditional bread-making method emphasizes simplicity, quality ingredients, and the natural fermentation process for better digestion and enhanced nutrition.

For 10 years, we operated The Celtic Organic Bakery alongside two organic health food stores on the Gold Coast. Our stores were unique because we focused on whole foods rather than supplements.

One of our core values was ensuring that our customers received the freshest organic produce possible. Our organic growers harvested produce on Thursday morning, we collected it that afternoon, and by Friday morning, it was on our shelves—ensuring peak freshness and nutritional content.

Celtic Organic Bakery was one of the few bakeries in Australia that sold truly fresh, unprocessed bread. Unlike conventional bread, where flour is often milled, stored, and loses its nutrients, we milled our own organic grains in-store and used the fresh flour immediately. Why does this matter?

• Flour that is not used within 72 hours starts to oxidize, lose nutrients, and become rancid.
• We ensured that our customers received bread made from freshly milled grain, filtered water, and Celtic Sea Salt—nothing more, nothing less.
• This process allowed people with food intolerances to enjoy bread without experiencing allergic reactions. Many were amazed that they could eat our real sourdough bread without discomfort.

Sadly, few bakeries in Australia today mill their own grain and create 100% whole grain, additive-free bread.

We were among the first commercial bakeries in Australia to introduce Spelt grain into bread. In addition, we experimented with and baked using:

• Einkorn
• Kamut
• Amaranth
• Wheat, Rye, Rice, and Corn

Many of our customers had food intolerances, and we took great care to offer nourishing alternatives to suit their dietary needs.

Despite the many years that have passed, our mission remains the same—to provide people with the highest-quality, cutting-edge health products that are:

• Free from harmful additives or preservatives
• Ethically sourced and organic where possible
• Offered at the lowest possible prices

Some of the products we offer today are not available anywhere else in Australia, and in some cases, they are exclusive worldwide.

At Food 4 Families Project, we believe that everyone deserves access to natural, high-quality health products. That’s why we sell directly to consumers online and at weekend markets, eliminating the middleman and inflated costs set by big retailers and networking companies. Our goal is to make health affordable for all.

Food 4 Families Project was founded in 2010 as the non-profit arm of Gano Direct.Biz. Every purchase made through our website directly supports charitable projects, particularly in Cebu, Philippines.

Through our work, we provide essential aid to the less fortunate, including:

• Basic foods for families in need
• Medical assistance and financial support
• Clothing donations
• Educational opportunities
• Business-building support for long-term sustainability

The need is great, and while our contribution may seem small, it can be life-changing for those receiving support. Beyond just survival, our efforts empower people—giving them hope and the means to build better lives.

We are humbled by the gratitude of those we help, and their joy is the greatest reward for our work.

Through our articles, recipes, and resources at Food 4 Families Project, we aim to help you make informed decisions about your health. Our goal is not just to extend your lifespan but to improve your quality of life along the way.

We invite you to join us in this mission—embracing natural health, making ethical choices, and supporting those in need. Whether through the products you choose, the food you eat, or the wisdom you pass on to future generations, together, we can create a healthier world.

Thank you for being part of our journey. Your health, your well-being, and your choices matter.